Fishure-Price

The BRAT Blog

Something People Forget...

posted: August 22nd, 2012

From the video above, it might appear I might go on a rant about the older generation using computers.

Not quite.

Today's rant: marketing people, and the people who like to push internet statistics.

Here's a lovely infographic from Ad Age, showing how Obama and Romney use social media. Hey, that's great, and I am sure many media outlets will pick up on it, but it misses something significant. Despite all the commercials, television shows and movies that show the wondrous world of the internet, not everyone uses it.

Do you want a more accurate picture? Go survey poor people who have no computer or smart phone. Go survey older people who might have a computer, but have no idea how to actually use it (see above video). Go talk to people who have no access to the internet (either due to lack of money to afford the service, or due to no access to public services like a library or a recreation center). Hell...go talk to the people who just don't want to be on the internet at all.

For me, living in Los Angeles, I am surrounded by a rather skewed version of "the world". No-talent people (and I mean true no-talents, like "I-took-it-in-the-ass, so-give-me-a-reality-show" Kim Kardashian) who are idolized by equally clueless people. "Entitled" (in both their mind, and their wallet) people who don't go to events (movies, concerts, et cetera) unless they can get a free all-access pass. Snobs who must have the latest music release on vinyl, because that is "the way the artist meant it to sound" (yeah...right...the "artist" wanted surface noise, wow and flutter in their recording - shut up already, and get the CD...if you can find a copy). People of questionable financial backgrounds who violate every traffic law in their late-model (and older) BMWs and Mercedes, who treat being pulled over and fined as nothing, because they can afford it.

My focus right now though, in this rant, is "the world" outside of the internet.

When local TV news says "for more information, log onto our website at...", there's a decent sized part of their audience that can not do that. When music acts offer free downloads of their latest songs, there are fans who will not be able to hear those songs. Hell...look at theaters. People still wait in line for tickets. Kiosks exist for tickets. Fandango and other sites exist online for buying tickets. Still, go to a theater, and you will see people in line. You will see people not using technology, and simply waiting in line.

As a person who makes a living using the internet, I see the potential for what it can be used for, but I also see that there are a lot of people who can not use it (for various reasons). It's all fine and good to talk about "social media" success, but you still have to learn to think outside of the internet. The world is not just the net. You can not just make an internet marketing blitz, and expect success. Your Instagram promotion was cute. Your Facebook "like us" gimmick got you a few likes. That's great, but don't forget that there are people in this world who you are not reaching. You can not forget these people. Saying "oh, they are too old to matter" or "who cares about people who can not afford net access" will come back and bite you in the ass real hard.

(end rant)

Well, not quite the end...

Along with remembering that there is a world outside of the net, we need to work on a way to inform people in general. When I say inform, I mean to share accurate news, and to get people blinded by prejudice, racism and strong religious beliefs to actually listen to (and learn from) what is said. If I have to witness any more ignorant* people spreading lies about birth certificates, past history of candidates, or just vomiting from the mouth every key word that will get the attention of people who don't know better, I am going to explode. No more Palin. No more Bachmann. No more evangelical influence on politics. No more lying about people in public forums when you know what you are doing is hurtful, wrong and (worst of all) will be believed by ignorant people. Can we do that? Please? Can we just have a better way of doing things? Between (far from) "reality" television, talking head idiots who lie and pander on 24 hour news channels, paying the price for an ex-president that almost bankrupt the U.S.A. over an unnecessary war, wingnut bible thumpers, and an ever increasing level of apathy, it's bringing us all down. To quote the late Rodney King: "Can't we all just get along?"

*translation of "ignorant" in the context of that sentence: blinded by a false belief that is so large that a person not only refuses to listen when people point out their errors, but go forth and spread their ignorance to other people so misinformed that they will believe anything they hear.

 

Blog Posts

The Day I Took Over The Thing I Made
The Day I Took Over The Thing I Made
post date: October 1st, 2019
My Submission To Copyright Dot Gov
My Submission To Copyright Dot Gov
post date: February 19th, 2016
Questions...
Questions...
post date: April 23rd, 2014
I'm Freaking Out...
I'm Freaking Out...
post date: January 7th, 2014
Final Destination Two...
Final Destination Two...
post date: August 13th, 2013
I Am So Tired Of Having To Deal With The USPS!
I Am So Tired Of Having To Deal With The USPS!
post date: February 7th, 2013
Something People Forget...
Something People Forget...
post date: August 22nd, 2012
When You Know More Than Tech Support...
When You Know More Than Tech Support...
post date: July 8th, 2012
I Hate Where I Live...
I Hate Where I Live...
post date: April 26th, 2012
#ModeMay Photo Challenge!
#ModeMay Photo Challenge!
post date: April 22nd, 2012
Not Going To Coachella This Weekend?
Not Going To Coachella This Weekend?
post date: April 13th, 2012
I FFFFING HATE THE USPS!
I FFFFING HATE THE USPS!
post date: February 13th, 2012
The End Of YouTube...For Me
The End Of YouTube...For Me
post date: February 7th, 2011
The Counter - Burger Fail
The Counter - Burger Fail
post date: September 25th, 2010
PAID OFF!
PAID OFF!
post date: August 23rd, 2010
My Two Cents On Avatar...
My Two Cents On Avatar...
post date: January 26th, 2010
Pain, Will You Return It... (Stone Watch, 2009)
Pain, Will You Return It... (Stone Watch, 2009)
post date: November 24th, 2009
What The Hell Happened To U2?
What The Hell Happened To U2?
post date: October 25th, 2009
Nine Inch Nails vs Peter Gabriel!
Nine Inch Nails vs Peter Gabriel!
post date: September 15th, 2009
NIN At The Wiltern
NIN At The Wiltern
post date: September 11th, 2009
Gary FUCKING Numan!
Gary FUCKING Numan!
post date: September 3rd, 2009
Woah. I Hit The Top Ten On Digg!
Woah. I Hit The Top Ten On Digg!
post date: August 15th, 2009
Romancing The Stone, The Sequel...
Romancing The Stone, The Sequel...
post date: July 27th, 2009
I Fall Down, Go Boom
I Fall Down, Go Boom
post date: July 25th, 2009
I have officially lost my mind...
I have officially lost my mind...
post date: June 9th, 2009
"I don't like that place anymore..."
"I don't like that place anymore..."
post date: May 21st, 2009
Nine Inch Nails...in Irvine
Nine Inch Nails...in Irvine
post date: May 20th, 2009
SONY FAIL!
SONY FAIL!
post date: May 4th, 2009
Depeche Mode Day in Los Angeles...
Depeche Mode Day in Los Angeles...
post date: April 29th, 2009
See you on Friday....
See you on Friday....
post date: April 15th, 2009
Exclusive Depeche Mode Radio Edit!
Exclusive Depeche Mode Radio Edit!
post date: April 1st, 2009
F LiveNation!
F LiveNation!
post date: March 19th, 2009
Are you kidding me?
Are you kidding me?
post date: March 17th, 2009
Clear Of Cancer...
Clear Of Cancer...
post date: January 23rd, 2009
Stress...
Stress...
post date: January 16th, 2009
No Cancer...so far...
No Cancer...so far...
post date: January 12th, 2009
Trent Gets It.
Trent Gets It.
post date: January 8th, 2009
I In"cyst" On Posting This...
I In"cyst" On Posting This...
post date: January 3rd, 2009
WTF Happened To New Years Eve?
WTF Happened To New Years Eve?
post date: December 29th, 2008
I am a truly evil man...
I am a truly evil man...
post date: December 18th, 2008
Ticketmaster is an evil monopoly!
Ticketmaster is an evil monopoly!
post date: December 11th, 2008
Happy Birthday Mom
Happy Birthday Mom
post date: December 10th, 2008
Flash sucks...
Flash sucks...
post date: November 20th, 2008
I've got balls...
I've got balls...
post date: November 19th, 2008
Wisdom from Nora - premiere!
Wisdom from Nora - premiere!
post date: November 12th, 2008
Who voted for "Yes On 8"?
Who voted for "Yes On 8"?
post date: November 7th, 2008
West Hollywood, here I come...
West Hollywood, here I come...
post date: October 31st, 2008
Keyboard Balls
Keyboard Balls
post date: September 30th, 2008
The Honda Musical Road
The Honda Musical Road
post date: September 22nd, 2008
Mission Accomplished...
Mission Accomplished...
post date: September 14th, 2008
Music? Television
Music? Television
post date: September 7th, 2008
The way to fix the world...
The way to fix the world...
post date: August 18th, 2008
Dramarama reunion...
Dramarama reunion...
post date: August 2nd, 2008
Just Like Hell!
Just Like Hell!
post date: July 29th, 2008
A rush of blood from my a....
A rush of blood from my a....
post date: July 15th, 2008
BRAT Watch 2008: Romancing The Stone...
BRAT Watch 2008: Romancing The Stone...
post date: July 3rd, 2008
Screw DRM, 5c, and all that crap!
Screw DRM, 5c, and all that crap!
post date: May 21st, 2008
TicketMaster. Hmmm...
TicketMaster. Hmmm...
post date: May 8th, 2008
Tale Of Mail...3!?!?!
Tale Of Mail...3!?!?!
post date: May 7th, 2008
MySpace can bite me...
MySpace can bite me...
post date: May 7th, 2008
Iron Man at the ArcLight Hollywood...
Iron Man at the ArcLight Hollywood...
post date: May 4th, 2008
Off until Monday...
Off until Monday...
post date: April 24th, 2008
A pain that I am not used to...
A pain that I am not used to...
post date: April 11th, 2008
Hopen...To Improve My DVD Storage...
Hopen...To Improve My DVD Storage...
post date: December 4th, 2007
Start spreading the news....
Start spreading the news....
post date: July 22nd, 2007
Dude, I am at the Kwik-E-Mart...
Dude, I am at the Kwik-E-Mart...
post date: July 3rd, 2007
BRAT on the red carpet...
BRAT on the red carpet...
post date: May 14th, 2007
Creativity....
Creativity....
post date: April 25th, 2007
Boredom....
Boredom....
post date: March 8th, 2007
About The BRAT Blog
About The BRAT Blog
post date: February 20th, 2007